Project Description

Live event jobs don’t come much bigger than those with MTV, and the Europe Music Awards in Frankfurt back in the early noughties were no exception. With a live audience of 5,000 people and a global audience of approximately one billion (yep, that’s ONE BILLION) the pressure was definitely on to produce something world-class.

The end result was an enormous set that took the EC Creative team 16 weeks to construct, 10 artic trucks to shift and a week to build on-site.

It included an 8 metre high curved backdrop made out of huge 3D boxes, a number of large balconies and staircases plus walkways either side of the stage. It also included two giant 3D ‘heads’ sculpted from steel and then covered in cloth.

As both a work of art and a performance space the set needed to not only look fantastic but also be fully functional – when Jay-Z is serenading three hundred ladies during ‘Girls, Girls Girls’ on stage (these were his pre-Beyonce days) you’ve got to be confident that your build can withstanding a lot of bumping and grinding.

Fortunately our set was robust enough to take it, as you can see here:

https://www.youtube.com/watch?v=yayT_R1PN6Y